"Towheads Erika McKellar and Elisa Hills's new BLNDN line specifically targets peroxide addicts by taking direct aim at the harm caused by oxidation." - Vogue
"Founded in San Diego by longtime friends and chronic hair-bleachers Elisa Hills and Erika McKellar, BLNDN is the only complete high-performance system of haircare products designed to treat both chemical and natural oxidation."
"Just like blonde hair, gray hair is susceptible to turning unfortunate tinges of yellow from oxidation. Look for purple-hued shampoos and conditioners that counteract the unwanted tone, and even better, ones infused with antioxidants like the entire BLNDN line."
