"Towheads Erika McKellar and Elisa Hills's new BLNDN line specifically targets peroxide addicts by taking direct aim at the harm caused by oxidation." - Vogue Read More
"Founded in San Diego by longtime friends and chronic hair-bleachers Elisa Hills and Erika McKellar, BLNDN is the only complete high-performance system of haircare products designed to treat both chemical and natural oxidation." Read More
"Keep your blonde clients in check with this anti-brassiness treatment ( TONE YOU
) that helps fight oxidation and get hair back in balance."
"Just like blonde hair, gray hair is susceptible to turning unfortunate tinges of yellow from oxidation. Look for purple-hued shampoos
that counteract the unwanted tone, and even better, ones infused with antioxidants like the entire BLNDN line."
"My favorite mask is REPAIR YOU
. In five minutes, the ultra-thick, hydrating cream revives my strands and makes them feel completely unprocessed. SAVE YOU
has (also) become my beauty BFF. I work it into towel-dried hair, and it leaves my brittle, dry strands pliant and quenched."
"(Bright idea) BLNDN BRIGHTEN YOU
Brightening Shampoo cuts the brass without drying out the hair strand and creates a luxurious lather."