"New BLNDN line specifically targets peroxide addicts by taking direct aim at the harm caused by oxidation."
JANE'S ADDICTION: STAY GOLD
"Walking out of the salon with a fresh head of highlights is like driving off the lot with a new car - the value starts to depreciate almost immediately. Help protect your investment. This intense purple mask (TONE YOU) keeps discoloration at bay."
HOW I KEEP MY PLATINUM-BLONDE HAIR BRIGHT AND HEALTHY
"I have been obsessed (with BLNDN). The line has everything you need to maintain and enhance your blonde. My favorites are BRIGHTEN YOUshampoo and NOURISH YOUconditioner."
"The luxury haircare line created by North County duo Elisa Hills and Erika McKellar is expanding their product line to make your hair both softer and healthier. Talk about making a beauty mark!"
"Just like blonde hair, gray hair is susceptible to turning unfortunate tinges of yellow from oxidation. Look for purple-hued shampoos and conditioners that counteract the unwanted tone, and even better, ones infused with antioxidants like the entire BLNDN line."
BEAUTY SCENE | INSTANT RADIANCE
"(Bright idea) BLNDN BRIGHTEN YOU Brightening Shampoo cuts the brass without drying out the hair strand and creates a luxurious lather."
NEW OFFERINGS FOR THE NEW YEAR
"BLNDN is the only complete high-performance system of haircare products designed to treat both chemical and natural oxidation."
HOT STUFF: THE NEW PRODUCTS WE DISCOVERED THIS MONTH
" BRIGHTEN YOU is a creamy, deep purple brightening shampoo-part of a new line designed to fight chemical and natural oxidation."
"A toning rinse helps to shut down the brassiness. This one (TONE YOU) also contains antioxidant camellia leaf extract and pomegranate seed oil to nourish hair, as well as murumuru butter for luster and baobab seed protein to strengthen strands."
THE SECRET TO STAYING BLONDER FOR LONGER
"Highlights and high-life color can leave your hair looking beautiful. But, as any woman that is a slave to hair coloring can attest to, the side effects are often damage and oxidation"
LOCK BOOSTERS: NEW PRODUCTS THAT RESTORE AND REFRESH LIFELESS LOCKS
"Keep your blonde clients in check with this anti-brassiness treatment ( TONE YOU) that helps fight oxidation and get hair back in balance."
THESE INGREDIENTS ARE GIVING YOU BAD HAIR DAYS
"Bleached hair has been through enough. Focus on using natural ingredients that pump hair with vitamin c, aid in collagen reproduction, soften, and add luster. ( REPAIR YOU) has plant based proteins help rebuild with a lower risk of over protenization and natural emollients aid in shine and softness."
WHAT TO BUY: DEFY OXIDATION WITH BLNDN
" Whether you want to embrace the gray or return to your natural color, it’s important to nourish your mane with treatments that combat the harsh effects of oxidation. Meet BLNDN , a revolutionized haircare line designed to do just that—balance bleached and aging hair."
BEAUTY BRAND PACKAGING FEATURE
"The brand is particularly focused on the consumer—products say “Repair You” and “Nourish You,” making them feel cared for and as if they had a personal relationship with BLNDN. Crisp white and rich garnet appear on the packaging, giving it a clean, slightly feminine look. A sans serif font looks contemporary and simple, appealing to people who want one beauty brand they can turn to for all of their needs."
The Products You NEED For Platinum Hair
"My favorite mask is REPAIR YOU. In five minutes, the ultra-thick, hydrating cream revives my strands and makes them feel completely unprocessed. SAVE YOU has (also) become my beauty BFF. I work it into towel-dried hair, and it leaves my brittle, dry strands pliant and quenched."
These 5 Intensive Treatments Can Save Your Hair — If You Use Them Correctly
"If you're someone whose hair color is more salon-given than god-given, you probably already know the benefit of a color-preserving mask (like TONE YOU). They can lengthen the time between glosses and touch-ups by depositing a small amount of color onto your strands or negating any brassiness that can occur through oxidation."
The Bleach and Tone: A How To Guide
"Nina (my stylist) provided me with a specialty blonde shampoo (BRIGHTEN YOU), conditioner (NOURISH YOU) and A purple toning rinse (TONE YOU) by BLNDN. I LOVE it! It totally prevents oxidation (yellow tones), but also nourishes my hair.I also use BLNDN’s Balancing Cream (SAVE YOU)as a leave-in treatment. "
"Blondes, you're always asking how I keep my locks from getting brassy. Well BLNDN is the answer and your new best friend. You can thank me later."
Platinum Blonde Breakage: These Products Are the Next Best Thing to Gluing Your Hair Back Together
"The toning rinse from BLNDN (TONE YOU) doesn't leave as much color as my other color conditioners would, so I never really had any obvious lavender stains (it is a rinse, after all). As a conditioner it's quite light, but has some nice nourishing ingredients like camellia leaf extract, murumuru butter, and pomegranate seed oil. "
8 THINGS YOUR HAIR COLORIST WISHES YOU'D STOP DOING"If you have had a major color change and your hair has been damaged or is very dry, invest in some great products to restore your hair back to normal. BLNDN makes an amazing [leave-in treatment cream] called SAVE YOU that does just that."
13 WAYS YOU DON’T REALIZE YOU’RE DAMAGING YOUR HAIR
"'Contrary to what many people with thin or fine hair fear, the right mask will not weigh your hair down,' says Hills, who recommends BLNDN's REPAIR YOU mask."
10 WAYS TO AVOID SPLIT ENDS LIKE THE PLAGUE
"Incorporate a great dry shampoo (like KEEP YOU) into your routine, your hair will stop producing so many oils that are stripped away due to washing. When you do finally wash, replenish. Treat your hair to some antioxidants and emollients. Replace those nutrients lost due to harsh sun exposure, the air and styling. Your hair will thank you for it"
9 Alcohol-Free Beauty Products That Still Get the Job Done
"Dealing with dry hair takes enough time. Luckily, BLNDN’s mask (REPAIR YOU) works in just 3-5 minutes. But, it’s more than just a quick fix, it really penetrates the hair."
THE PERFECT HAIR CARE FOR THE DYE-AHOLIC
"It's like a system designed to give your hair a good baseline. This are not a ‘styling product’ kind of line – its more like a good skincare line – its not the make-up you enhance your natural beauty with, its what you use to maintain your natural beauty. Almost like how you get a facial every month, and a maintain good skin care regimen…only its your hair. "
" Some purple shampoos easily dry out your hair and makes it extremely hard to brush through, butthis shampoo (BRIGHTEN YOU) alone totally conditions as you let it sit in your hair. "
THE BEST HAIR PRODUCTS FOR STRAIGHT & FINE HAIR THAT I CAN'T LIVE WITHOUT
"I can use all the help I can get taming flyaways and random baby hairs that are popping up. The SAVE YOU Balancing Cream has been helpful in creating a smoother look. I (also) struggle at times with my hair looking brassy, especially as it gets closer to the time that I need to get my highlights re-done, so I use the TONE YOU Toning Rinse."
" I literally cannot praise this amazing haircare line enough! The REPAIR YOU mask and SAVE YOU Balancing cream are two of my favorites and absolute must haves! My job is pretty demanding on my hair considering I am outside in the sun everyday making it very difficult to keep my hair moisturized and healthy. I have noticed a huge difference in my mane's vitality since I started using this mask twice a week, following with a few pumps of the balancing cream on my damp hair."
LOVING YOUR LOCKS: ANTI-AGING HAIR CARE
"I have been using ( The Signature Trio) and m y hair has never looked better! It’s shinier and softer than ever before, and I’ve seen a vast improvement in dryness and the appearance of damage. Aging hair is a REAL thing. And it won’t get better on its own. We are going to have to address it sooner or later, friends."
" I actually work full time in a salon as a hairstylist and have for the past eleven years. So hair talk is one of my favorite things! And blonde is probably my specialty. Two products I usually end up recommending to most blondes who sit in my chair are a purple shampoo (like BRIGHTEN YOU) and a deep conditioner (like REPAIR YOU). And I am using and loving both these BLNDN Products."
"Let’s talk about TONE YOU Toning Rinse...crazy color, right!? OMG y’all, this product is so so good! When styling my hair after the shower I was amazed at how shiny my blonde appeared to be! It added a little bit of “oomph” to locks and gave it a glow that I never want to lose! For all you blondes out there, I highly recommend it!"
" The TONE YOU Toning Rinse is hands down the best purple toning product I have ever used. I worked this rinse through my hair concentrating on my most brassy pieces and let it sit for a few minutes and it made my hair super bright and white which is exactly what I wanted. I noticed my hair was softer and smoother (after using SAVE YOU). Thank you BLNDN - officially obsessed!"
HOW I KEEP MY BLONDE HAIR, BLONDE
" If you have light-colored hair (especially if chemically treated), it is likely you have to deal with a little bit more upkeep than your brunette friends. In order to keep your blonde light and bright, use BLNDN’s TONE YOU Toning Rinse once a week to cancel out the unwanted yellowy orange hues."
CELEBRATING THE PERSIAN NEW YEAR
"I'm really excited about this! I just love this packaging - it feels really luxurious, with just really cute styling!"
"My hair is just very damaged from all of the dye I use and all of the heat I use. My hair feels 10x smoother after using BLNDN. BLNDN really helps repair your ends and gives you an overall smooth feel."
"Whether (your hair) is damaged or just graying, BLNDN will have the product for you. ( The BLNDN Trio) is used together to cleanse and condition your locks. ( The Brightening Trio) is the perfect kit for anyone who is struggling with yellow or brass tone that you did not wish for. The trio will keep your locks bright blonde as well as fix the damage."
BEAUTY TRENDS THAT WILL SIZZLE OR SURGE IN 2016
"Hair is all about expressing yourself, and that’s why we love our industry. 2016 will also be about self-expression, but in a more natural, ‘what your mama gave ya’ type of way."
BEAUTY RESOLUTIONS WORTH MAKING IN 2016
"BLNDN Hair Care Products have been the answer to a prayer this winter as I had noticed that my hair was looking pretty dull and feeling dry. No matter the cause, BLNDN has the cure. "